'Into the Mind' ski film to premiere Thursday
Published: Thursday, October 10, 2013
Updated: Thursday, October 10, 2013 00:10
Winter is just around the corner for those living in Cache Valley, and the valley already received its first snowstorm of the year. While some students might not be looking forward to the cold season, Jordan and Kyle Neidrich cannot wait.
The two brothers are hoping more students will fall in love with the snow like they have.
At 7:30 p.m. tonight and Friday, the brothers will be showing the premier of Sherpas Cinema’s new movie “Into the Mind” in the TSC Auditorium.
“This movie is like nothing I have ever seen before in a ski film,” said Kyle Neidrich, a senior studying exercise science. “It is so unique; the footage and the way they tell the story is so creative. It is like 80 minutes of heaven on earth with adrenaline.”
In addition to being creative in its presentation, Niedrich said the film makes the audience take notice of what’s available to them.
“It really opens your mind to see what the worlds potential is and what will happen if we don’t take care of it,” he said.
Both nights will feature more than just a showing of the new movie — there will be a lot of giveaways as well, Niedrich said. Everyone who goes will automatically receive a $10 gift certificate to Liftopia, an online commerce platform for ski resorts.
Jordan and Kyle Niedrich both said they have worked hard to make sure this event is well- sponsored and that a lot of quality giveaways will take place. They have been able to team up with several sponsors, including Beaver Mountain, Brighton and Grand Targhee ski resorts, as well as brands such as Discrete, Monster, FlyLow, Bern Helmets, Spy Goggles, SOL Republic and SnowCru. Local business Al’s Sporting Goods has donated equipment to help make sure this premier meets expectations.
Dallin Sweet, a sophomore majoring in exercise science, said he is excited for the premier because the Niedrich brothers have put in so much effort to make it a success.
“I love the adrenaline rush,” said Sweet, who has been an active skier for most of his life. “Once you get the bug of skiing in you, it never changes. I get excited every year, and the snow last weekend made me really look forward to this year’s season.”
Julian Carr, one of the professional skiers featured in the film, will help showcase the premiere on Thursday night. Carr is a Utah native, and in addition to his professional skiing career, he is the owner of his own company, Discrete Clothing.
For Jordan Neidrich, a junior going into business marketing, this is a special event. An avid skier who builds his school schedule around the ski season, Niedrich has a dream of one day making it onto Carr’s professional ski team.
Niedrich has been sending videos of himself on the local slopes to Carr and has gone through a series of interviews, both in person and over the phone. Niedrich will find out within the next couple of weeks whether or not he made the team for the 2013-2014 season. If he secures the position, he would be able to represent the Discrete Clothing team through various videos and competitions.