New logo approved for USU Student Association
The USU Student Association changed the name of its organization in October, and the logo for the new name was approved recently.
“Since we met at our fall retreat, there’s been a lot of groundwork that’s gone into this,” said USU/SA President Doug Fiefia.
The logo was difficult for Fiefia to achieve because he wanted permission from USU Athletics to use the bull. He said USU Athletics has never authorized an organization to use its symbols.
“We’ve fought a lot of battles, and we’ve won them all because students matter at Utah State,” Fiefia said.
He also had to get approval to use the bull from USU Public Relations and Marketing, which is where the design came from.
Another difficult part has been developing a compromise between the three organizations — Athletics, Public Relations and Marketing and USU/SA.
Linda Zimmerman, the Student Involvement and Leadership executive director, said she felt the logo was an enormous accomplishment because of the difficulty of the compromise.
“I thought today was a successful day when that came out,” she said.
But in order for the groups to come to a compromise, USU/SA agreed to rules set by Public Relations and Marketing, as well as USU Athletics.
Use of the logo cannot be used outside of the USU/SA Executive Council, it can’t be altered in any way and design and application must be approved by Trademark Licensing director Heidi Adams.
“It is solely for anything that comes out of your offices,” Zimmerman told the council. “This is solely for the direct officers.”
Examples for acceptable use of the logo includes meeting agendas for the Executive Council, student government shirts and merchandise, student government business cards, letterheads and event posters.
Fiefia sees the logo as a way for students to recognize events sponsored by the USU/SA student government.
“I think the biggest thing is, it will now be on everything internal marketing,” Fiefia said. “We will no longer use, internally, Old Main, and the idea behind the logo is to show students where their student fees are going.”
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